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Is Miss England’s AI round dangerous or progressive?

MirrorMeAI.com Two images of Jessica side by side that look to be identical. In both she is wearing a light pink shirt, has long brown hair and red lipstick.
Jessica Pliskin, on the left, with her AI avatar, on the right

Miss England is controversial at the best of times, not least for its now-banned swimwear round.

Each year, models who make it to the semi-finals have to choose categories to compete in to secure a place in the final.

The choices include the Bare Face round, where contestants are judged on their looks without make-up, and the Talent round, in which they showcase a special skill.

Now, the pageant is causing a stir after introducing an AI round – in which contestants have to get as many bookings as they can for an AI-generated version of themselves.

Only three of the competition’s 32 semi-finalists have decided to enter. Many are unsure whether it would help or hinder their chances of winning a place in the final.

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