How coffee chains like Costa lost the matcha generation…..

Lucy Williams is enjoying an iced strawberry matcha after going with her sister to her niece’s first-ever haircut.

“I feel like a strawberry matcha is a coming out with your sister thing, rather than an everyday thing,” she says.

But here in the UK, you can’t get an iced strawberry matcha – or any kind of matcha at Costa Coffee.

Lucy is at Blank Street Coffee where a rainbow array of matcha drinks have gained the chain acult following, including celebrity fans Molly-Mae Hague and Sabrina Carpenter.

Lucy drinks coffee at home every day, but buys a barista-made cup for when she wants a treat.

“There are only certain places I’d go for a coffee,” she says and Costa is not on her list.